Amir Adnan Started out its work in lifestyle sector by developing a small tie for him self at the time if he was a bank. Gradually he started receiving instructions from friends and peers to design one for them. This individual, then made a decision to formally undertake this as a career and further excel in it. Lifestyle industry is about creativity and innovative considering which the USP was for Amir.
With the passage of time, Amir Adnan continues to be introduced and renowned due to the traditional dresses for MEN using a quite new, unique and improved prospect. One design specific for just one man have been its competitive edge which will gave a great overnight increase to Amir. It put in on the best, right design and style and provided to the right section.
At this time of time, Amir Adnan has many opportunities just like a) Supplying new products
b) Penetrating in the current market
c) Attract new segments & markets
d) Introducing diversified products to be able to markets
Amir Adnan has already been expanded into markets abroad facing many challenges in order to create as well as its company equity. Although Amir Adnan has effectively captured the area market as per its unique tactics based on LIFE STYLE segmentation, nearly attracting different niches, asking a premium selling price and providing the desired merchandise in a exceptional pattern, your decision to grow abroad is still a big question mark
Solutions required for listed below Issues/Situations:
a). Being a part of strategic managing at Amir Adnan, how many other segmentation approaches will you suggest in order to capture the foreign market segments successfully since merely lifestyle segmentation is definitely not practical enough intended for the new targeted market.
b). When market focusing on, Should Amir Adnan adhere to: FULL MARKET COVERAGE (Many products wanted to all the segments) strategy, MARKET SPECIALIZATION (Several products agreed to a particular client group) approach or MERCHANDISE SPECIALIZATION (One product wanted to several segments in the market? Justify your choice...